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Posts from the ‘Events’ Category

Top 10 Reasons to Attend Hispanicize 2011

The 2nd annual Hispanicize, Hispanic PR & Social Media conference is scheduled for  April 6-8, 2011 in Hollywood, California at the Renaissance Hollywood Hotel & Spa.  The national conference is a partnership of the Hispanic Public Relations Association (HPRA), Hispanicize, the Public Relations Society of America (PRSA) and the Hispanic PR Blog.

Hispanicize is the complete resource for Hispanic social media marketers and Latino bloggers.  The company was co-founded by Latino social media thought leaders Manny RuizLouis Pagan and Migdalia Rivera.   The company’s management team has co-founded several well established, media companies and organizations, including: Hispanic PR Wire, Hispanicize 2011, the 2nd Annual Hispanic PR & Social Media Conference, Hispanic Digital Network, theHispanic PR Blog, LATISM, Latino Rebranded and Latina on a Mission.

The Hispanic population is growing faster than any other ethnic group. Hispanicize Conference will empower PR, Marketing, Social Meda & New Media Professionals and Organizations seeking to improve their Hispanic PR & Social Media skills.  The conference will also equip organizations with information & business relationships needed to understand Hispanic population in order to tap into the Trillion dollar Hispanic  buying power.

Here are the top 10 reasons you should attend this conference:

  1. Over 30 exclusive sessions focusing on the Best Hispanic Public Relations & Social Media practices. Hispanic Media in the Digital Age, Hispanic CSR Best Practices, Social Media Measurement Best Practices & more.
  2. Half-Day Training session for Non-profits seeking to improve Hispanic PR & Social Media skills Bootcamp.
  3. Sports & Entertainment Industry PR & Marketing Best Practices session.
  4. Census Results Marketing Forum: Learn what Census results reveal about Hispanic population.
  5. Meet & Network with Latino & Latina Bloggers face to face.  There will be several Influential Latino Blogger sessions including Mommy 3.0, Latino men & iBlog 2.0 Latino Tech & Food bloggers panels. Learn how to effectively collaborate with other bloggers or group of bloggers.
  6. Latino Bloggers & Brands will also have an opportunity to meet face to face at the Blogger-Brand speed dating session.   Make sure to get your media kits ready & pitch YOUr brand!
  7. Blogging for Business Training sessions – Learn how to Brand Yourself & Monetize your blog.
  8. Community Managers will also learn how to use Twitter and Facebook Social Networking tools to engage your communities and increase followers.
  9. Networking, Networking, Networking, Networking!
  10. You’ll be in sunny California!

Check out the Hispanicize Conference 2011 site for additional information regarding registration & hotels or Hispanicize 2011 Training sessions for a complete list of training sessions or download the Hispanicize session schedule.

Hope to see you there!

Let’s talk about it: Are you planning on attending Hispanicize 2011?  What sessions are you looking forward to?  Add your comments below.

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Business for Blogging – Live Blogging from Bloggy Bootcamp

Speakers: Lisa Leonard, Amy Bradley Hole, Danielle Liss, Francesca Banducci and Tiffany Romero

Intro Speaker – Tiffany Romero (@TiffanyRom)

How many of you have a separate bank account for Blogging Business.  If you are making more than $3000 you want to have a separate bank account

Education write-offs: Blogging, Website, Web hosting site. You want to be aware of setting up business by obtaining Lawyers. Do not google the lawyer.

Francesca Banducci: You want an attorney to help you make heads or tails of the contracts.

Tiffany Romero: Get the help that you need. Act as though you are owning a business. Get that .com. When you get the media kit make sure it matches your blog design. Ask for help

I.  Branding yourself – Speaker Amy Bradley-Hole (@Amybhole)

Branding isn’t a bad word.

How a personal brand can help your blog:

Ask yourself the following questions:

  1. What are my distinguishing characteristics and personality traits? Think about the stuff that people recognize about you right about the time they meet you?  When your friends describe you what do they notice about you?
  2. What are my guiding principles and values? Things about you that will never change?
  3. Role on the web? What are you going to do on the internet?
  4. What is my promise? What do you promise readers they will get by reading your blog?
  5. What is my story? Think about what is your story.  You better claim your story before someone else does.  What brought you to the point where you are today?  Think about it like an “About you” page.

Once you answer the questions above.  If there is someone else doing the same thing, scratch it out and start again.  You have to be different.  Promises if you think long and hard you will be different.  Figuring out what your Brand is simple.  If it’s simple why is it so hard.  Of you ask to own it.

It is however, harder for women to brand or change your brand.  When you get to root of who you are can sometimes be painful and uncomfortable.  However, it is so so worth it.    If you know your brand.   Every time you consider writing a blog post or have a question and ask yourself – – Does this opportunity match my brand?

Brand does not equal niche.

For more information about Branding check out Amy online at following:

http://bebetterbranding.com
http://twitter.com/letsbetter
http://facebook.com/BeBetterBranding

Speaker – Tiffany Romero (@TiffanyRom)

  • Her brand is connecting women. The secret to success is support.  She uses the same handle. She uses the same picture on her Twitter, Facebook and all online profiles.
  • Blogging Business relationships: Word gets out about how you are to get along with.  Don’t bad mouth people.  If you become a bad liability – – its over.
  • Any idea on blogging she buys the .com.  This is her interesting hobby.  Put the word “the” in front of the blog business.
  • Take legitimate feedback about your brand.
  • If she gives out every secret.  She gives it up.  Every time one of us gets better – – we ALL get better.
  • Question – Do you need to be making income to start a corporation.  Answer:  No.  It costs money to set it up.  It is worth it.

II.   10 Business Tips for Business Blogging – Lisa Leonard (@lisaleonard)

Intro – Lisa Leonard is one of the first person who took Blogging for Business to the next level.  She has a great presence online.  She is in the jewelery business. (Tiffany Romero).

Here are 10 tips for Business Blogging:

  1. Use amazing photos – Whatever your product is make a storyboard.  If you have beautiful pictures, people will come back.
  2. Have a unique story – If you can be unique.  You have a market.  Even if you are selling someone else’s products have
  3. If you are selling business – Have a unique approach to selling a business. People want to see what is happening behind the scenes.  People will feel more connected to you.
  4. Network with other bloggers – She started partnerships with other bloggers and that is what launched her business into new levels.    Marketing ToolsTwitter, Facebook, Pinterest (insanely beautiful pictures), Instagrm.  You can do it well.
  5. Build your newsletter – My emma email marketing tool was used to build newsletter.  Generated a lot of sales.
  6. Hire and delegate your tasks – Don’t hire your best friend.  Shipping
  7. Keep good data and consult your gut –  Put together profit and loss sheet.  What does it really cost and what your charging.  What is next product going to be.
  8. Get inspired – What inspires you.  Know what inspires you.   Refreshes you and gets you excited about business.
  9. Keep brand image that is consistent – From business cards, to your pictures on your blog. Don’t get pissed off & blog about it.
  10. Keep debt to a minimum – In current economy you want to keep costs down.  It can cause stress if you have a lot of debt.  Not having lots of debt causes freedom.

Speakers – Tiffany Romero (TR) & Francesca Banducci (FB)

  • Learn to use different tools (ie Instagram, etc..) (TR)
  • Everyone in this room has a  unique experience.  80% of business don’t have that experience and you can make this your business. (FB)
  • You may want to consider tweeting for other businesses and know how to engage properly.  Use hashtags #. (TR)
  • For products – Make sure you know how to isolate and identify demographic for twitter followers. (TR)
  • Put together scope of work. Set time points.  For example.  After 3 months we will evaluate the work to see if this works out for you.
  • Stand up for yourself. – Don’t do stuff for free.

III.   Contract Law for Bloggers – Speaker – Danielle Liss (@danielleliss)

Intro – Daniel is an attorney.  Her passion is to help Bloggers with Contract Law.

Who do you enter contracts with? Brands, Ad Networks, Hosting companies, Corporations

Types of contracts
Formal written contracts, oral contracts, written contracts in multiple parts, like email chain.

What is a contract?
In order to have a contract there needs to be an offer and a contract.

Contract Fundamentals (Translation)

  • Consideration – How much you’re getting paid.
  • Term – Don’t sign a contract without a term.  Make sure contract states that everything needs to be done in writing.
  • Confidentiality – Don’t disclose what you learn on the job.  Blogger will not disclose information learned during performance of the agreement.
  • Non-disparagement – Don’t trash talk your company
  • Non-compete – You can’t do similar work with X for a period of X years.  Highly litigated.  Negotiate length of time or distance.
  • Choice of Law – Agreement was drafted in state governed by the laws of the State of California.  Common provisions and states where the company is located.  Important this is to have a provision so that you know which state law will govern.  If no Choice of law provision, try to get one in.
  • Indemnity – If a company gets sued you will pay for companies defense.  Make sure it states due to your negligence.
  • Brands – If you are working with Brands, inquire as to whether or not they carry advertising insurance.  This may a part of their companies liability insurance.  Ask them if they have advertising insurance.  This may only apply to larger companies.

Terms you want!

  • Modifications to be made in writing, signed by both parties.
  • Don’t agree to type 1 indemnity claim
  • Indemnity only if there is negligence.
  • Termination of the agreement after 30 days upon written notice.
  • No non-compete or shortest possible term.
  • No AAA Arbitration – EXPENSIVE!!! More expensive than regular lawsuit.

IV.   Developing A Media Kit That Works for You – Speaker Francesca Banducci (@SITSgirls)

Download Media Kit Worksheet to help you prepare your Media Kit here: Hands on Media Kit Workshop Worksheet

Pretend your a brand and asked  for a media kit.  A media kit talks about you and what you can offer an advertising company detailing various options for advertising.

Why do you need a Media Kit?

  • You decide to take monetizing seriously.
  • You need way to tell people why they should work with you.
  • Your blog is growing
  • You want to effectively communicate with PR & Branding.

Your job as a bloger is to sell your best asset. Make sure to highlight whatever you do best in your media kit.

Common elements of Media Kit:

  • Blog focus or niche.
  • Social Media influence.
  • Traffic Stats
  • Reader demographics
  • Sponsorship opportunities and rates.
  • Publicity your blog has received.
  • Editorial calendar

Traffic Generation & Monitoring Tools:

  • Everyone should have a google alert.
  • Crowdbooster.com measures true twitter reach
  • Spend time writing good content. (example of good content @childhood)
  • Where you focus attention is where you get results.

Five Essentials for media kit:

  1. Provide call to action – Be specific about what you offer. Include list of services you provide, 125×125 graphic, sponsored posts, giveaways, sponsored tweets.
  2. Offer testimonials of work with other brands – Postive reviews, facebook posts or mentions.
  3. Get visual – Add professional looking headshot, Provide screenshots of your site, show graphic of stats.
  4. Highlight your elevator pitch – 31 day challenge day one.  Be enthusiastic
  5. Cover Basics

Additional Reading:
How To Fire Your Ad Network And Start Making Money From Your Blog
Blog to Business
30 days of SEO

International Womens Day

Today is the 100th celebration of International Women’s Day!  Let’s do our part today to support International Women’s Day by letting all women know that we’re celebrating them and  the power of their influence.

I’m celebrating International Women’s Day the entire month of March 2011
because women need to know that
WE rock!

Women

are

Influential
Powerful
Leaders
Strong
Wise

Warriors

Women spread the Light

When women organize, we empower the world!

How are you going to support International Women’s Day?

Upcoming Social Media, Blogging & Professional Networking Events

Moon over San Diego.

Image via Wikipedia

 

Latinos in Social Media
Largest Professional Network for Latino Professionals. Connect with other Latinos or get to know Latino market by joining and following events. Weekly Twitter parties on Thursdays, periodic meetups are being planned throughout the United States.   For list of upcoming conferences check out Latism Conference Lineup.  For list of all events check out the Latism.org calendar.

Bloggy Bootcamp:
The conferences give women the opportunity to increase their understanding of blogging and social media, while sitting next to their favorite people from their online world. The 2011 tour will be hosted in San Diego, Boston, Seattle, Chicago, Denver & Atlanta, the conference covers everything from photo-editing to social networking to branding. Dates: Various Dates. Tips: Purchase tickets early as tickets go fast.

BlogHer:
Annual conference creates opportunities for women who blog to pursue exposure, education, community and economic empowerment. Date(s): August 5-6, 2011 — San Diego, CA Cost: $198 (early bird pricing by Feb 28) Student Price: $75. Tips: If you can not afford the conference pass consider signing up to volunteer in exchange for BlogHership to cover $300 conference fee. You must submit application by February 13, 2011.

LinkedOC 1 Night Only with Seth Godin
Join the largest Orange County Professional Networking group for night of networking and evening with Thought Leader, Seth Godin–best-selling author, A-List lecture circuit speaker and marketing expert. Date(s): March 2, 2011 7pm-9:30pm. Cost: General Admission: $99 VIP $199.

Hispanic Business Showcase:
The Hispanic Business Showcase | Hispanic business Expo/ San Diego Business Showcase offers a unique opportunity to connect with local and regional business leaders and key decision makers from the private and public sector to explore business opportunities, build business relationships and to establish strategic alliances that promote the growth of the local and regional economy. Date(s): April 7, 2011 2pm-7pm — San Diego, CA Cost: Admission $10. Exhibits: starting at $345.00

Hispanicize:
The 2nd Annual Hispanic PR & Social Media Conference is the premier marketing event devoted to provide in-depth professional development and networking opportunities for brand marketers, bloggers, non profits and marketing agencies focused on Hispanic public relations and social media. Date(s): April 6-8, 2011 – Los Angeles, CA

LinkedOC 1 Night Only with Gary Vaynerchuck
Join the largest Orange County Professional Networking group for night of networking & expert marketing insights from one of the most passionate and energetic business people on the planet, Gary Vaynerchuk. Gary is a best selling author (Crush it!) and businessman. Date(s): May 18th, 2011 7pm-9:30pm. Cost: General Admission: $99 VIP $199.

Blogging While Brown:
Conference provides Bloggers of Color with an opportunity to meet each other for the first time, discuss current issues affecting Bloggers of Color, and learn about the latest technology that will assist them with publishing their work. Date(s): July 8-9, 2011 — Los Angeles, CA Cost: $199 Register Now.

Wordcamp:
WordCamp is a conference that focuses on everything WordPress. WordCamps are informal, community-organized events that are put together by WordPress users like you. Everyone from casual users to core developers participate, share ideas, and get to know each other. WordCamps are open to WordPress.com and WordPress.org users alike. Wordcamp sessions will be held in Irvine, San Diego, Seattle, San Fransisco and more. Check out the schedule for details. Cost: varies.

Current list of events will be maintained on Upcoming events page.

Which conferences are you attending? If your conference is not listed above, which sessions do you recommend?

LATINA Style 50 Awards & Diversity Leaders Conference on February 3rd, 2011

LATINA Style, the premier magazine addressing the needs of professional Latinas in the United States, will host the 13th Annual LATINA Style 50 Awards & Diversity Leaders Conference on Thursday, February 3, 2011 from 7:30 am to 2:30 pm at the Washington Marriott at Metro Center located at 775 12th Street NW, Washington, DC 20005.

In its eighth year, the conference will present powerful workshops discussing issues relating to Latinas in corporate America, and feature prominent diversity leaders from the companies selected to the 2010 LATINA Style 50 Report (LS50). This year LATINA Style will feature three exciting panels “LATINA Executives of the Year: Nurturing, Developing and Leading,” “Empowering the Employee Resource / Business Resource Groups,” and “DIVERSITY Roundtable: Diversity as a Business Imperative.”

To secure your admission please RSVP by registering online by January 31st,
2011 at www.latina50.latinastyle.com. Attendance is limited. Registration
Fee: $ 100 corporate – $ 50 government & non-profit org. – $ 25 student with
ID.

Full Article at PR Newswire

LA Latina Bloggers Discovering Mas Recap

I had the opportunity to attend LA Latina Bloggers Discovering Mas Luncheon on Saturday, November 6, 2010.

Read my contribution to Latina Bloggers Connect here.

LA Latina Bloggers “Discovering Mas” Luncheon

The Los Angeles Latina Bloggers “Discovering Mas” Luncheon is only 3 days away!  The Blogs by Latinas November 6 event will bring together Los Angeles area most influential and creative Latina bloggers for one day of networking, socializing and  lots of fun!  I’m especially excited about the guest speakers,  Jennifer Vides and Waly Sabra.    Jennifer Vides has over 20 years of  PR and Marketing communications experience and is a well-respected Communications Thought leader.  She has held various Senior leadership positions and has worked with many leading businesses. Waly Sabra is Senior Vice President and Creative Director for Weber Shandwick, a leading global public relations agency. Waly has over 12 years experience in visual communications and digital design.

Each guest will receive lunch and  a “blogger goodie bag”.  Some of the event sponsors include: Que Rica Vida, Avocados from Mexico, Do My Jeans, Palomaya, Baby Abuelita, Ardell, China Glaze Nail Lacquer, Kurvee, Carolina Pad, Wet N’ Wild, and Chinese Laundry.

If you are a Latina Blogger list your blog at the Blogs by Latinas Directory.    There are over 800 Latina bloggers to connect with.  If you are a Latina Blogger living in the Los Angeles area,  make sure to follow  LA Latina Bloggers on Facebook or Twitter.  Los Angeles Latina Bloggers is dedicated to helping the Los Angeles Latina, with a blog, promote themselves through its numerous networks, strategies and connections. LALB encourages an open table to discuss and brainstorm ideas to help motivate and improve Latina written blogs in Los Angeles.      Looking forward to seeing all the Los Angeles Latina Bloggers attending the event on Saturday.  ¡¡Arriba las mujeres!!

Latino2 Conferencia

Latino2 Conferencia se celebró en Los Angeles Convention Center en Los Angeles, California el 18 de septiembre de 2010. La Conferencia fue un gran éxito. Los principales oradores fueron: Brian Solis , un grupo de latina mamá bloguedoras y panel del desarrollo de Web 2.0 y el futuro. Saludos @tanyasalcido, @craigsalcido, @laflowers de @spanglishbaby, @OCGente, @RobertMoranLA, @mlackey de @zuno, @ketye, @RichMcCarson, @ergeekgoddess, @AnaRC, @antonio, @VPEPR, @MomsRising, @socialstudiola, @TaydeAburto, @DavidVallejo, @mamalatina , @Lisagarciaruiz, @sneakpeekatme, and @CatalinaInLA!

Si te perdiste Latino2 Tour de California # 1 Conferencia, definitivamente no quieren perderse el próximo. Siga @Latino2 y @LatiSM para la fecha próxima gira.

Here is the english version of this artcle: Latino2 California Tour #1 Conference recap

Latino2 California Tour #1 Conference recap

Latino2 Conference was held at the Los Angeles Convention Center in Los Angeles, California on September 18, 2010.  The Conference was a huge success.  The speakers included:  Brian Solis as keynote speaker, a Latina Mommy Bloggers panel and Engaging Latinos & Post 2.0 Agency panel.   There was also an opportunity to meet other Latinos in Social Media face to face.  Shout outs to @tanyasalcido, @craigsalcido, @laflowers of @spanglishbaby@OCGente, @RobertMoranLA, @mlackey of @zuno, @ketye, @RichMcCarson, @ergeekgoddess, @AnaRC@antonio, @VPEPR, @MomsRising, @socialstudiola, @TaydeAburto, @DavidVallejo, @mamalatina , @Lisagarciaruiz, @sneakpeekatme, and @CatalinaInLA!

Here are the takeaways from Latino2 California Tour #1 Conference:

  1. Engage! Stop looking. Introduce more value into your tweets. (@briansolis )
  2. I tweet therefore I am … What you tweet establishes who you are. (@briansolis)
  3. You will be measured by your Klout score.  Your mission is to boost your score. (@briansolis)
  4. The Brand “You” and the Brand you represent, will soon arrive at a crossroads. (@briansolis)
  5. Life is too short. Challenge yourself. Start writing your own success story. (@briansolis)
  6. You can’t be successful in Social Media unless you understand people. (@briansolis)
  7. Women Rule Social Media.  Women are more Influential. (@briansolis)
  8. Best time to send a tweet. (source: http://danzarrella.com/) (@briansolis)
  9. Social media is about Sociology & Psychology more than Technology. (@briansolis)
  10. Inception – We are the architects of our own experience. (@briansolis)
  11. Six Degrees of Separation is now Four. (You -> Friend -> Friend w/ Friends -> Someone you are looking for). (@briansolis)
  12. Content Context is KING! (@briansolis)
  13. EVERYTHING begins with ME – – The “ME” in Social “ME”dia. (@briansolis)
  14. Latinos are the original ReTweeters … Oye mami…  ( @giorodriguez )
  15. Why interest in Latino Influence? A: We are growing faster. We are aging slower and join faster. ( @giorodriguez )
  16. Latina Mommy Bloggers @mamalatina @spanglishbaby @thoughtsofamomy @mothertalkers rocked the house!
  17. Are Latinos more social? A: For Latinos Social Media is in our blood. (@AnaRC )
  18. Latinos unidos jamás serán vencidos. ( @AnaRC )
  19. Everybody needs to know digital because it’s the future. Punto y aparte.  ( KetyE )
  20. Latino2 & LatiSM was awesome!  Loved the Latin music during breaks and the after party at La Fonda.  Special thanks to @billwalsh360 for his business coaching.  Congratulations on success of @Latino2conf! @giorodriguez @antonio @DavidVallejo @mlackey @jennifervides @tanyasalcido @ergeekgoddess @AnaRC

WooHooo!  I’m still full of energy from Latino2.   If you missed Latino2 California Tour #1 Conference you definitely don’t want to miss the next one.  Follow Latino2 and LatiSM for the next tour dates.

What were your takeaways from the conference?

ConnectOC 2.0 Recipe for Success

What do you get when you throw 500+ OC Professionals into a luxurious lounge, add delicious food,  toss in a silent auction and sprinkle it with entrepreneurship & networking?  The largest Social Networking group in Southern California, ConnectOC!

Read more

5 Reasons to attend #ConnectOC 2.0: Children & Community

 

 

 

OC Professionals!  Mark your calendars for ConnectOC 2.0 .  It’s time to get your business cards ready and come on out and connect with new or existing ConnectOC friends!   Read more