Skip to content

Bloggers Unite for Mimi’s Go Red for Women’s Movement

In February Influential Southern California Bloggers partnered with Mimi’s Cafe to launch Mimi’s Go Red for Women’s campaign in Irvine, California. Mimi’s Cafe campaign brought national awareness through a fundraising drive as the first restaurant to nationally support the American Heart’s Association Go Red For Women movement. The campaign was a huge success!   Mimi’s also provided several opportunities for the community to participate in social good including the option to take a photo with a giant red dress display and  upload it to a special “Mimi’s Goes Red” Facebook gallery via QR Code.

The launch was attended by Mimi’s executives, employees,  The Red Hat Society and Southern California bloggers Angry Julie, Rockin Mama, Sassy Mama In LA, Latina Mom Bloggers, Design Action Studios Blog , Tech Food Life Blog and  Social Hospitality.

It was an honor to support Mimi’s program to help bring awareness and education to heart disease in Women.   Mimi’s Cafe Go Red for Women is a program created for women by women brought awareness and education  to cardiovascular disease in women.  Mimi’s restaurant provides  healthy eating options as well.   Thanks to the heartfelt support of guests, staff, friends and supporters, Mimi’s® initiative raised $181,864, topping its year-one goal by 20%.


Bloggers Unite for Mimi’s Go Red for Women’s Movement


Angry Julie & Momfluential supporting Mimi’s Go Red for Women’s Movement


Mimi's Cafe President w/ @momfluential @Eva_Smith @OiNise @rockinmama @tanyasalcido #WearRedDay


Eva Smith - CoFounder Latina Mom Bloggers & Rockin Mama - Founder & Editor Rock'in Mama celebrating the Red Dress.


Celebrating Go RED Dress with Tanya Salcido, @OiNise & the ladies of the Red Hat Society.

6 Comments Post a comment
  1. I love the Mimi’s go red campaign….. Wish I had a fun red dress to wear…..

    March 26, 2012
  2. I know and love some of those faces!

    So glad to hear that Mimi’s is offering heart healthy options on their menus.

    March 27, 2012
  3. Love seeing all these beautiful women. What a great campaign and I heart Mimi’s! Delish!

    March 27, 2012
  4. LOVED this campaign : ) It was great having lunch with you and sharing in this experience

    March 27, 2012
  5. I loved participating- even if from afar via Twitter! 🙂

    March 27, 2012
  6. mamamaryblog #

    Love the ladies in these pics, the red dresses and that Mimi’s is launching this campaign. And now, I’m hungry for something healthy! : )

    March 30, 2012

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: